Dollhouse RENEWED.
Word.
In a stunning move, sources say Fox has renewed Joss Whedon’s “Dollhouse” for next fall.The official announcement will not be made until Monday at the network’s upfront presentation, but sources confirm a deal has been struck for another 13 episodes. Fox plans to continue the show on Fridays next fall.
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The low-rated series was last seen given up for dead by the media in a field somewhere.
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But the show’s DVR numbers are huge (averaging a 40% bump), online streaming is strong. It’s a sci-fi show, which tend to bring in strong ancillary revenue such as DVD sales for sister-company studio 20th TV. And it’s said that Fox execs rather like the series, especially the latter half of the season. Besides, a show airing in the fall on Fox is a bit like running in midseason on most networks — it’s not the network’s strongest part of the year and maybe … maybe …
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All right, fine.
.The move is tougher to explain than most, especially based on the show’s ratings. A “Dollhouse” pickup is a shock, an underdog comeback that blows away NBC’s will-they-or-won’t-they hand-wringing over “Chuck” (psst, they almost certainly will). In fact, “Dollhouse” might very well be the lowest-rated in-season scripted drama to ever get a renewal on a major broadcast network. Almost certainly if based on where the show concluded — a 1.0 among adults 18-49.
.Basically this is a case of a bunch of minor decision-making factors successfully ganging up on the biggest factor (ratings).
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<Sqeeeee! >< Shriek! >< Happydance!>
That’s all I got to say about it at this particular juncture.
