J.K. Rowling is a master of building excitement, both in fiction and in real life. She doesn’t do anything small, does she?
Well, the geeks are all aflutter today and the reason is because of a little site called Pottermore. Through posts on several fan sites that contained coordinates for a secret streetview (you can read more about that here on Mugglenet), fans found letters that spelled out “pottermore”. Go to the pottermore.com and you see adorably twitchy owls and this:
If you click on the owls, it brings you to a special youtube page set up to count down to when J.K. Rowling makes an announcement on June 23rd!
So what is Pottermore?
My official theory is that it’s a MMORPG.
First of all, I just think the logo has a video game look about it. There are already several regular games based on the movies and a series of LEGO Harry Potter games. It seems a little too cartoonish for any kind of supplemental book series and I have doubts that Rowling would approve any kind of tv series with new noncanonical storylines.
The thing that really clinches it though, is that I remembered hearing rumors that WB was working on a MMORPG a few years back. I went digging and found this news story on Mugglenet called “Potter MMORPG confirmed by WB VP of Marketing” from June 4, 2008. They quoted an email from Warner Brothers Vice President of Marketing Sandy Yi:
The notion of creating a Harry Potter multi-player online role playing game is something that we’ve been discussing at Warner Bros. for a number of years and continue to explore. We are currently investigating the possibility of creating our own MMORPG but unfortunately do not have any further details to share at this time.
So it’s entirely possible that they’ve been working on this for the last 3 years and now are getting ready to roll-out a release to coincide with the last film opening on July 15th, next month. Excellent timing.
I’m hoping it’s a true game with levels and challenges and not just Second Life meets The Wizarding World of Harry Potter. Walking around in that world would be cool, but I need objectives for it to be worth it for me to devote time to it.
You can follow Pottermore on twitter as well. I wouldn’t be surprised if some more owls and other surprises show up before the official announcement next week!
Speaking of the impending release of Deathly Hallows, Part 2, if you haven’t yet seen the new trailer that was released today, you can watch it right here. It’s epic. Queue the tears.